Evicourse Product · North Star Web Intelligence

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Understand what’s happening across your website.

North Star brings together Google Analytics 4 and Google Search Console data to explain what’s happening across your website, why it matters, and where to focus next.

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What North Star helps you do

See the signal behind the metrics.

North Star turns website and search data into six areas of intelligence.

Daily Summary

What’s changing

Recommended Actions

Where to focus

Traffic & Sources

How people arrive

Search Visibility

How people find you

Visitor Activity

What visitors do

Pages & Health

What’s working

Real insights. Clearer decisions.

From data to a clear next step.

North Star connects your data, organizes the evidence, and turns it into understandable findings and recommended actions.

North Star Visitor Activity explaining engagement changes and comparing page views and visitor attention. Select to view the screenshot at full size.

Understand

Get a clear view of what’s happening across your website.

Visitor Activity
North Star Traffic & Sources explaining traffic changes alongside visits, visitors, and page-view trends. Select to view the screenshot at full size.

Investigate

Explore detailed insights by traffic, search, visitors, and pages.

Traffic & Sources
North Star Recommended Actions prioritizing improvements with supporting evidence and steps to take. Select to view the screenshot at full size.

Act

See prioritized, evidence-backed recommendations.

Recommended Actions

How it works

A simple flow. A smarter view.

  1. 01

    Connect your data

    Google Analytics 4 and Google Search Console provide the source evidence.

  2. 02

    Organize the evidence

    North Star structures traffic, search, visitor, and page-level signals into a consistent model.

  3. 03

    Intelligence Engine

    The Evicourse Intelligence Engine interprets the evidence in context.

  4. 04

    Findings + actions

    North Star presents clear findings and recommended areas to investigate or act on.

Built on a stronger foundation

Powered by the Evicourse Intelligence Engine.

North Star is the web intelligence application of the Evicourse Intelligence Engine. It connects related website and search signals, interprets them in context, and keeps findings grounded in the evidence behind them.

See how the Intelligence Engine works
North Star overview with a Daily Summary and website intelligence areas. Select to view the screenshot at full size.

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